What We’ve Done

Since 2025, ROX has been building more than just a clothing brand — we’ve been creating experiences that bring people together.

AUGUST 8th 2025

ABOVE Photos by Maia - @arca3a_

It started with The Forever Dasan Gig — a high-energy event featuring a stacked lineup of artists including Group Chat in Shade and trap-metal artist Dozy Doe. More than just a show, every ticket sold went toward supporting mental health charities like Youthline, setting the tone for what ROX stands for: community, creativity, and purpose.

August 30th 2025

That same year, ROX stepped onto the runway at New Zealand Fashion Week, debuting in collaboration with Meantime. This was a statement. Featuring live artists, original designs from Dasan, and a team of dedicated models and creatives, it marked the first of many shows to come.

October 19th 2025

Then we expanded into street culture with the ROXSTATE skate collaboration, teaming up with @webstateclothing and Sonsk8. Hosted in Aotea Square, the event gave skaters a platform to compete, showcase their skills, and win exclusive pieces — with custom obstacles like a kicker and rail elevating the competition.

December 19th 2025

To wrap up 2025 we collaborted with SONSK8 to sponsor a Thrash Metal Gig at an indoor skate park in Glenn Innes. It was amazing to see the bands Late to Chelsea, OFFSIDE and Finger Tight, play some amazing music along with the skaters sending it down ramps, rails and into the foam pit

2026

FEB 12 2026

Heading into 2026, we pushed things even further with The Manhunt — a fast-paced, city-wide experience where runners had a 10-minute head start before their location was revealed. Participants raced to track them down, competing for custom one-of-one ROX pieces. It was intense, competitive, and followed by a full content rollout across our social platforms big ups our winners

What’s Next

ROX Collective is just getting started.

• We’re planning:
• Live music events
• Skate competitions
• Annual community meetups
• Creative photoshoots
• Giveaways, sponsorships, and opportunities to join the movement

Everything we do is about creating a space where people can connect, express themselves, and feel part of something bigger.

We’ve got big goals and even bigger ambitions — and with the right support, we’re ready to take our events to the next level.

Be Part of It

Support the movement by rocking ROX, showing up to events, and spreading the message.

Follow us on Instagram, TikTok, and YouTube to stay locked in for upcoming drops, events, and opportunities.

This is ROX.
Built for the alternative community. Driven by individuality. Focused on the future.